Leadership Lincoln Media/Diversity Day
Leadership Lincoln’s focus in March was Media and Diversity. The class of XXXII visited with several speakers.
Red Peach Media’s, Rick Godley talked about branding. Repetition and consistency are needed to keep you, your business, your cause, etc. TOMA (Top of Mind Awareness).
Stephen Williams, Chief Criminal Deputy for Lincoln Parish Sheriff’s Office talked about diversity and stereotypes that law enforcement face regularly.
Dr. LaToya Pierce, LA Tech Counseling & Guidance Program Director, and Ryan M. Pierce, School of Business and Technology at LA Delta CC say “every person is a cultural being.” There are many aspects of diversity. The duo lead the class in various activities helping each individual to understand him or herself better. Who am I, and who am I with others? Be more reflective and less reactive. Why do people react differently to conflict?
Tyler Thompson of LA Tech Sports Properties met the group at the Joe Aillet Stadium Press Box & Suites for a tour and inside look at Tech Athletics marketing and sponsorship program. Creative partnerships with sponsors benefit both parties. Support from local, state and regional partners help the Bulldogs and Lady Techsters sports programs continue to grow while providing sponsors access to the loyal and passionate LA Tech fan base.
Tabitha Starkey with The Merlin Company-LocalsKnow! App talked about the importance of having a social media presence and identifying and reaching your target market.
The group also showed their support to small business owner Daphne Dorsey by attending her ribbon cutting ceremony for Dusse’ Boutique. Lunch was sponsored by First National Bank.
The April session will focus on Tourism, with Amanda Quimby, Marketing Director of the Ruston Lincoln Convention & Visitors Bureau.
Leadership Lincoln helps identify and motivate emerging community leaders and challenges those leaders to increase their participation in the community. The next class will begin in September. You may apply at any time.