Beyond Specialty Food Stores: Opportunities to Build Your Brand

Most specialty food makers start off small, selling to local specialty food stores and grocers. But specialty food is now an industry worth more than $148 billion with numerous opportunities to build your brand. Join Ron Tanner of the Specialty Food Association and Shawn McBride of Foah International to learn how to sell to supermarkets, mass merchants, and food service and how you must build your distribution system to reach those channels. E-commerce, the fastest growing segment for specialty food sales, will also be discussed.